Event Starts 9am, December 13th 2023
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PPM LIVE – ON TOUR IN DUBLIN! 
“Discover The Recession Resistant Marketing Plan That Any Physio Practice, of Any Size, Can Use to Attract A Constant Flow of New Leads And Patients – And Increase Revenue in 2024 By A Minimum of 50%.”
In Just 2 Days, In the City Of Dublin, Discover Everything You Need To Set Yourself Up For More Business, Marketing and FINANCIAL Success in 2024.
Where: Dublin
When: Dec 13-14th
Who: Physio/Sports/Physical Therapy Clinic Owners
Price: $750 or 2 x $395
How: Apply/Buy A Ticket
Free Bonus:
Get The Exact Instructions Manual I Give To My Marketing Assistant, Just For Requesting FREE Information on The Event…
Dear Physio, Physical Therapist or Sports Therapy Clinic Owner…
It’s Paul Gough here. Founder of the Paul Gough Physio Rooms.
What most physios and sports therapists in the UK and Ireland don’t get told is how to run a real physio business that makes real money.
You’re allowed to think that it’s all about getting on another CPD or clinical skills course and if you do that four times a year, for the next 30 years, then one day you’ll be a really good physio and you’ll make enough money to justify the hassle of starting a practice in the first place.
The truth is that idea is complete BS.
It’s a very “noble” way to think about your career path but it’s a complete disaster if you want to make real money from your practice.
It’s the complete opposite of how it works in reality.
Sure, you’ve got to be a good physio or therapist, BUT, however well you can treat a hamstring strain or ankle sprain has ABSOLUTELY nothing to do with creating a marketing plan to get 100 more patients per month through the door.
The brutal truth is there are tens of thousands of great physios and sports physios in this country, but most of them don’t make the type of money they would like.
And it’s not just because the government won’t give them a pay rise. It’s because they choose to be employed and they’re more concerned with becoming a great physio than becoming a great physio business owner. There’s a massive difference.
Another issue is that it’s simply not “cool” to talk about making money from your health care business in this country.
It’s a “taboo”, almost offensive, subject in healthcare.
The physios in the NHS can go on strike to get the type of money they THINK they deserve, but if a practice owner like you or I talk about wanting to make more money and raise our prices, it’s seen as GREED and we’re all demonised simply for wanting to fulfil our ambition.
Just for writing this page, I will no doubt be positioned as the “devil” in healthcare and have many people on “X” attacking my account.
That is fine. I expect very little else from such small minds.
But here’s the way I see it: if they want to get on with learning about how to fix shoulder impingement syndrome – for the tenth time – good for them. The difference is they plan to stay a practitioner all of their life whereas you and I have chosen a completely different path.
We’ve chosen the route of building a successful business to EMPLOY the type of people who hang out on “X” and Instagram all night and with it comes a responsibility to learn how to grow and market that business to make it a success.
“When Will Marketing
Finally Get Easier…”
The illusion of running a physio business is that you think it’s all about being a great physio and providing a great service and, if you do that, and you do that long enough, then people will come to see you.
As most find out, it’s not that way at all. People can’t make appointments with you if they don’t know where you are or if you exist in the first place.
That’s why if you really want to grow your practice fast, the first and best SKILL you’ve got to learn is MARKETING.
If you’re like most great clinicians, marketing probably isn’t your forte…
Many physios and sports therapists try marketing, they “dabble” with it and they always wonder when it will get easier. But it never does.
That’s why NOW, as we approach a new year, is the best time to change all of that.
Don’t let another year go by where you get to the end of it and wonder why yet again it didn’t go according to plan.
It’s easy for the NHS physios to SNIGGER and MOCK the need for you to market, but the truth is that if you want to grow a private practice, you have to MASTER it.
Marketing is the lifeblood of your business. Without it, and without people knowing who or where you are, and how to get to you, you don’t have a business.,
Announcing Private Practice Marketer “On Tour” In Dublin…
Where: Dublin
When: Dec 13-14th
Who: Physio/Sports/Physical Therapy Clinic Owners
Price: $750 or 2 x $395
How: Apply/Buy A Ticket
So what is PPM LIVE?
PPM LIVE is the world’s biggest marketing conference for physios and sports therapists. Founded by a UK physio, over the last few years PPM LIVE has packed out conference halls in America and now it’s coming to Dublin.
The event in Dublin will bring together the best of the best physio practice owners in Ireland, the UK, and from around Europe and teach you the very latest, leading edge MARKETING strategies that are working right now to GROW your practice.
At PPM LIVE, you will find people who, just like you, have aspirations to grow their practice and make money IN SPITE OF what others in the country say or think about healthcare being privatised.
If you’re fed up of attending the same old CPD/clinical skills events that do NOTHING to help you grow your physio or sports therapy practice, I invite you to come to PPM LIVE “On Tour” In Dublin (December 13-14) to work with me and 50+ other physio business owners with the same aspirations to grow a REAL business and make REAL money from providing an amazing service that people want to pay for.
This event will have two main focuses:
Day 1: Marketing and advanced lead generation
Day 2: Annual planning and preparing for growth in 2024
Here’s How It Works…
On day 1 we will look at what it takes to master lead generation. That is the marketing strategy that you need to become world class at if you want to double, triple or even quadruple your practice.
I did it myself, and at the height of my clinic’s success we were averaging over 100 absolute new patients per month, sometimes as many as 1,500 appointments across my four clinics.
All of my patients came from places like Facebook, Google, newspaper ads, etc. I will share with you the most important aspects of what I learned.
On day 2, we will look at your PLAN for growth in 2024.
If you have never done a real annual plan, this is going to be an eye opener for you.
I’ll guide you through how to create a real marketing plan that factors in marketing, your prices, your hiring requirements, explain what you key drivers of growth are likely to be as well as help you stay on track for the next 12 months.
Here’s just some of what you’ll learn:
As you can see, this is a marketing conference like no other.
It’s REAL-WORLD information – the business end of running a business – and if you’re a real physio business owner, growing a real business, this is the conference for you to be at. Will you come to Dublin for two days and join us?
Who is it Perfect For?
- Want to DOUBLE or TRIPLE your revenue in 2024..
- You are looking to SCALE your practice in 2024 - but have no clue how to market...
- Want to finally sort out your online marketing, your website and follow up system…
- Want to know if you’re charging the right prices and what you can do to ensure more patients pay more and stay longer
- Find hiring difficult or challenging and want to create a real hiring plan
- Want to know what other people just like you are doing with their business, how they’re making money and specifically what they’re doing that you might now be…
- Know that Marketing is the lifeblood of a business but you can’t seem to get it right or are too frightened to start…
- And so much more…
Who Is Paul Gough?
Paul Gough is a former professional football physiotherapist (Darlington and Middlesbrough FC), and the owner of the The Paul Gough Physio Rooms, a successful 4-location practice in Hartlepool, UK, that was formed in 2005.
Paul is also a multiple best-selling author on the subject of physio practice growth. Paul has packed out marketing seminars all over the world – from Las Vegas to London and Sydney – and he knows what you want to know about making money from a physio practice.
PLUS, Come and Meet The Former Heavy Weight Champion of The World, Frank Bruno…
At this event, you’re for in a real treat. Not only will you finally “crack the marketing code” and get a plan for 2024, you will also get to meet and hear from my VERY special guest speaker at this event … none other than former World Boxing Champion Frank Bruno.
What’s he got to do with running a physio business, I hear you ask?
Well, to run any business you need courage. To deal with the ass-holes on X who have an opinion on your business and your marketing, you need courage. To tell your wife or husband that you’re quitting your cushy job to start a practice, you need courage. Basically, to be successful in business and life you needs lots of courage. And Frank Bruno has it in abundance…
Anyone who gets into the ring with Mike Tyson obviously has lots of it and I want to know where to get THAT much from.
Second, the subject of stress, anxiety and mental health is a big topic of concern for overworked, under-appreciated business owners like you. Frank talks extensively on his own battles with mental health and I thought it would be amazing to have him talk to you about avoiding suffering from anything like this in your own life.
I’ve heard him talk before at a seminar for business owners (back in 2017) and I assure you that you’re in for a real treat…
(picture of Paul Gough with John Barnes at London Mastermind, Tottenham Hotspur Stadium, London, summer 2023 )
What to Do Next:
Option 1.
If you’ve seen enough, you already know about me and my work and you’re ready to secure your seat, go ahead and do that here now. It’s just $750 or 2 x $395 (price of one patient you otherwise would miss out on)…
Option 2.
If you’re just hearing about me, remain sceptical or just not sure if this is for you, go ahead and request more information from a member of my team who will be happy to get on the phone with you and answer your questions.
I realise that there’s some pretty big, bold promises being made here and because of that I understand your scepticism and we would be more than happy to spend 20-30 minutes answering your questions about coming.
Here’s What Other Physio’s From The UK and Ireland are saying about Paul Gough…
I would put 80% of my success down to Paul and his team.
What he does well is to show us all what is doable and show us differently. I’ve just had my first book published and am opening a second location.
The inspiration to write comes from Paul and him saying we should all establish ourselves as an author. I’ve looked at Paul’s Healthy Habit book and I know the basics of staying healthy and fit remain the same over time.
It was daunting to sit down and start it as I’m not a writer, but already I want a second book!
Joining the 4% Club has been the single most amazing thing I have done to grow my business – I couldn’t do what I’ve done now without this group.
I have been in the Paul Gough cult, as I can call it, for 5-6 years now. I started out working for the Ministry of Defence and scraping by, killing myself to make things meet. I entered Paul’s World and never looked back – it’s strength to strength and I have a full-time business, work part-time hours and have 4 full-time staff. I take my afternoons off to do things with my daughter and life has really changed for me in recent years. I love the 4% Club as problems we have in business are solved within our group.
I see what could happen if we weren’t part of Paul’s World. Instead, I can see where we are going to be in a number of years – it’s a good place
We were fine with treatments and being physios, but we didn’t know anything about running a business until we signed up with Paul and his team. We were complete novices. Marketing was all new to me.
Now we are into our 3rd financial year and now we have the mentality of business owners rather than people trying to run a business. We have a different perspective and it’s not daunting. the coaching and development we have both been through has given us confidence and belief.
See you In Dublin!
Best wishes,
Paul Gough
P.S To confirm… I am a real physio business owner, I’ve owned a private practice for nearly 20 years and in that time nearly all of my patients have come from direct and online marketing. I’ve been running Google ads since 2009 and Facebook ads since 2013 (before the ads even were allowed in newsfeeds).
I’ve spent tens of thousands on developing my website, I’ve hired more than 50 people in my business and made well over £10,000,000 in sales.
I have a lot to share with you.
If you are, please suspend your scepticism and come and see for yourself how myself, my team, and the COMMUNITY of other physios like you can help you make the type of real money from your practice that you’re hoping for in 2024.