“I was working in elite sport and running my clinic as a side hustle – charging £35 a session and seriously underestimating my value. That changed the day I walked into a Paul Gough event. I told the room my price… and Paul’s face said it all. That moment lit the fire. Since then, I’ve nearly tripled my rates, built a 9-person team, and stepped out of the treatment room. I finally feel like a real business owner – with the systems, support, and confidence to match. The best part? I’ve got my time back, and a clinic that runs without me.”