What he does well is to show us all what is doable and show us differently. I’ve just had my first book published and am opening a second location.
The inspiration to write comes from Paul and him saying we should all establish ourselves as an author. I’ve looked at Paul’s Healthy Habit book and I know the basics of staying healthy and fit remain the same over time.
It was daunting to sit down and start it as I’m not a writer, but already I want a second book!

“I spent over a year trying to figure it all out on my own – charging £30 a session, barely covering costs, and wondering if I should just quit. Since joining Paul’s world, everything has changed. I’ve tripled my prices, built a team of six, and now run three clinics bringing in over £20,000 a month. I even published a book to position myself as the go-to physio for weekend warriors. I wouldn’t have made it without the support, the coaching, and the community.”

“I was doing everything the “right” way in the NHS – early promotions, hard work, ticking all the boxes – until I asked how to progress and was told: “Just keep doing what you’re doing for the next 10 years.” That’s when I knew I had to get out. I left, set up my clinic, and joined Paul’s community. Since then, I’ve 5X’d my revenue, built a team, and stepped out of the treatment room. I now run a thriving practice, have 1.3M YouTube subscribers, became a Sunday Times bestselling author, and just signed a major book deal. None of this would’ve happened without the right support. I owe everything to that decision.”

“We started in a tiny treatment room with no staff and no clue what we were doing. Just the two of us, figuring it out as we went – without insurance and with a lot of hope. Then COVID hit… but we didn’t quit. Instead, we found this community, got the right support, and took action fast. Now we’ve got five rooms, a team of five, and finally – freedom. The kind that means holidays with the kids, no guilt taking time off, and a clinic that runs without us being there. We’d still be stuck if we hadn’t come to that first event. This changed everything for our life and business.”

“I never planned to own a clinic. Back in 2010, I was juggling a masters and part-time work when I got offered a rent-free treatment room. It started as a Saturday side project… and by 2018, I was seeing over 100 patients a week – solo – and burning out fast. Joining Paul’s community changed everything. I stopped playing small and stepped fully into my role as a business owner. In the last year alone, I’ve grown revenue from £420K to £600K, increased profit by £80K, raised my prices, and launched a second business in health coaching. Now, I lead with confidence – not survival. And I finally feel in control.”

“In 2020, I was running a small clinic with three staff and zero strategy. I’d never spent a penny on marketing – and didn’t even know business coaching existed. But I knew something had to change. I came to PPM LIVE, joined the mastermind… and everything took off. I raised my prices twice in a matter of months, and from that point, the growth didn’t stop. Now, I run five locations, lead a team of 25+, and our clinic is one of the most profitable in the UK. I don’t just have a business anymore – I have an empire. And it all started when I stopped guessing and got coached.”

“I was working in elite sport and running my clinic as a side hustle – charging £35 a session and seriously underestimating my value. That changed the day I walked into a Paul Gough event. I told the room my price… and Paul’s face said it all. That moment lit the fire. Since then, I’ve nearly tripled my rates, built a 9-person team, and stepped out of the treatment room. I finally feel like a real business owner – with the systems, support, and confidence to match. The best part? I’ve got my time back, and a clinic that runs without me.”

Since I shifted my mindset from sports therapist to clinic owner, the business has transformed and so has my lifestyle. I’ve gone from overwhelmed, constantly busy, and feeling stuck, to leading a thriving clinic and enjoying much more control over my schedule, and my lifestyle. Now I’m able to enjoy things that once felt like “once in a lifetime” opportunities like luxury family holidays to Orlando which once felt out of reach for us.

I was working full time in a steady job 15 years, but reached the point where I wanted to escape all the red tape and open my own private practice. I had doubts of whether I could really do it, but ultimately, I made the decision to give it a go and start my own business. Since then, and after working with the Paul Gough team, I’ve gone from a solo practitioner to a 7-strong team, while reducing my treatment hours and creating more freedom in his life. Due to such high demand, we’ve just moved to a bigger better premises to keep up with the number of patients wanting to work with our team.